Patagonia bluetooth speaker
This Bluetooth Speaker design proposal is a mock proposal for Patagonia in which I exercise both CAD rendering skills as well as product pitching and storytelling.
I researched Patagonia's brand identity to not only adhere my designs to their brand palette and aesthetic, but also to back up my claim for why bluetooth speakers would be an exciting addition to their product line for their customer base. In the proposal, I present several iterations and design opportunities so as to provide a variety of options for the client (Patagonia) to choose from.
Industry – Consumer Electronics
Duration – 10 weeks
Role – Brand Analysis, Concept Development, Product Visualization
What is Patagonia?
• American retailer of outdoor recreation clothing, equipment, and food
• Designs for activities like mountain climbing, skiing, snowboarding, etc.
• Emphasis on environmental responsibility and eco-conscious product service systems
Brand Positioning
Adventurous, Timeless, Reliable
Patagonia Brand Principles
Why Bluetooth Speakers?
Patagonia × Wearable Tech
Wearable technology that blends seamlessly into the outdoor experience
Concept Development
The Bluetooth Speaker Market: Who's being left out?
Concept Development
Design Directions
final
Patagonia Colorways
